Dir. Lx

Dir. LX is a London-born director and editor who has worked with some of the UK’s biggest grime artists. His rise began with J Hus’ breakout anthem “Lean & Bop,” before going on to shape Dave’s early era with visuals for “100M’s,” “Samantha,” and “Thiago Silva.” He has since collaborated with Unknown T, J Hus, Knucks, Central Cee, Stormzy, Larry June, and other global talents — each project marked by atmosphere, narrative depth, and striking composition. With over 250 million views across his portfolio, Dir. LX focuses on timeless, culturally impactful work. Beyond music, he has directed campaigns for global brands such as Gymshark, blending cinematic storytelling with bold, visually driven brand expression.