Gucci asked Max Siedentopf to collaborate with them on the creation of “unconventional” contents around their FW 19 show - with the focus on beauty. The collaboration tries to see the light-hearted and new side of beauty today, by looking into an art form from the past - caricature.
Max hired a Milanese caricaturist to find the details and sometimes imperfections that distinguish Gucci’s models and super-enlarged those body parts. These oversized features become a celebration of the parts that make them stand out and form a new kind of beauty.
Shot and edited by Dosed.
© DOSED 2018