Run Time0'60"
CategoryFashion Film
ClientKessels Kramer
LocationMilan
DirectorMax Siedentopf
DOPDOSED

Gucci Beauty

Gucci asked Max Siedentopf to collaborate with them on the creation of “unconventional” contents around their FW 19 show - with the focus on beauty. The collaboration tries to see the light-hearted and new side of beauty today, by looking into an art form from the past - caricature.

Max hired a Milanese caricaturist to find the details and sometimes imperfections that distinguish Gucci’s models and super-enlarged those body parts. These oversized features become a celebration of the parts that make them stand out and form a new kind of beauty.

Shot and edited by Dosed.

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