Run Time0'60"
CategoryFashion Film
ClientKessels Kramer
DirectorMax Siedentopf

Gucci Beauty

Gucci asked Max Siedentopf to collaborate with them on the creation of “unconventional” contents around their FW 19 show - with the focus on beauty. The collaboration tries to see the light-hearted and new side of beauty today, by looking into an art form from the past - caricature.

Max hired a Milanese caricaturist to find the details and sometimes imperfections that distinguish Gucci’s models and super-enlarged those body parts. These oversized features become a celebration of the parts that make them stand out and form a new kind of beauty.

Shot and edited by Dosed.

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