Run Time00'35"
ClientKesselsKramer / Timberland
LocationDominican Republic
Cam OpStephan Knight
PhotographerFraser Mitchell
EditorFrancesco Martinuzzi
Prod. Assist.Becks Brett

Timberland — Construct:10061

As Jeff Staple explains in the intro voice-over; Timberland Construct:10061 is a collaboration with Daniel Bailey of Concept Kicks. Every 6 months a hand-picked team of innovators and creators are invited out to the Timberland factory in the Dominican Republic to rethink every aspect of the boot-making process and develop an exciting new series of boot concepts.

The videos on this page are from the first and second seasons of this project, the theme for Season 1 was ‘Boots Beyond Borders’ and the second was ‘Nature Needs Heroes’.

We were brought on board by creative agency KesselsKramer to produce a range of video content, including an intro film, designer features and a longer format documentary film for each season.

Season 2 Mini Doc

This short mini documentary film displays and explains what the project and processes were in season 2 of this continuing project, this time focusing on nature and innovative ideas for the future.

Concept 030

For season 2, we produced 20 short shoe feature videos like this, documenting a different shoe concept each time. This example is for Concept 030 by Jeff Staple.

Season 1 Mini Doc

Our season 1 mini doc was a deeper dive into the Construct 10061 initiative, documenting the birth of the project in London and following the team out to the Dominican Republic.

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